What Is A Secondary Dimension In Google Analytics for Dummies

Little Known Facts About What Is A Secondary Dimension In Google Analytics.

Its measurements can be (but are not restricted to): Transaction ID Voucher code Most current website traffic resource, etc. That occasion's custom measurements might be: Login technique User ID, etc.


Although there are numerous measurements in Google Analytics, they can not cover all the possible circumstances. Hence custom-made dimensions are needed. Points like Web page URL are global and also apply to numerous instances, but what happens if your company offers online programs (like I do)? In Google Analytics, you will certainly not locate any dimensions relevant specifically to on the internet training courses.


Go Into Custom-made Capacities. In this blog site article, I will certainly not dive deeper into custom-made measurements in Universal Analytics.




The range defines to which occasions the dimension will use. In Universal Analytics, there were four scopes: User-scoped personalized measurements are used to all the hits of a customer (hit is an event, pageview, etc). For instance, if you send out Individual ID as a custom-made dimension, it will be put on all the hits of that particular session and also to all the future hits sent out by that individual (as long as the GA cookie remains the exact same).

The Basic Principles Of What Is A Secondary Dimension In Google Analytics

You could send the session ID custom-made dimension, and even if you send it with the last event of the session, all the previous occasions (of the very same session) will certainly get the value. This is performed in the backend of Google Analytics. dimension uses just to that particular event/hit (with which the dimension was sent)


That measurement will certainly be applied only to the "trial began" occasion. Product-scoped custom-made dimension applies just to a certain product (that is tracked with Boosted Ecommerce capability). Also if you send out several products with the very same purchase, each product might have different worths in their product-scoped customized dimensions, e. g.


Why am I telling you this? Due to the fact that some points have actually changed in Google Analytics 4. In Google Analytics 4, the session range is no longer available (at the very least in customized dimensions). Google claimed they would include session-scope in the future to GA4. If you want to apply a measurement to all the events of a particular session, you need to send that measurement with every occasion (that can be done on the code degree (gtag) or in GTM).

All About What Is A Secondary Dimension In Google Analytics

It can be in a cookie, information layer, or someplace else. From currently on, custom-made measurements are either hit-scoped or user-scoped (formerly known as Individual Characteristics). User-scoped personalized measurements in GA4 work similarly to the user-scoped dimensions in Universal Analytics but with some differences: In Universal Analytics, a user-scoped custom-made measurement (collection in the middle of the user session) was put on EVERY event of the exact same session (even if some occasion took place before the measurement was established).


Although you can send custom product information to GA4, right now, there is no other way to see it in reports effectively. With any luck, this will certainly be changed in the future. Or am I missing out on something? (allow me understand). GA4 currently sustains item-scoped personalized measurements. At some time in the our website past, Google said that session-scoped customized measurements in GA4 would certainly be offered as well.


However when it concerns custom measurements, this extent is still not offered. As well as now, let's relocate to the second part of this post, where I will reveal you exactly how to configure custom dimensions and where to locate them in Google Analytics 4 reports. Let me begin with a basic introduction of the process, and after that we'll take an appearance at an example.




You can just send out the occasion name, claim, "joined_waiting_list" and then include the parameter "course_name".

What Is A Secondary Dimension In Google Analytics - The Facts

In that case, you will require to: Register a specification as a personalized definition Start sending out personalized criteria with the occasions you want The order DOES NOT matter below. However you ought to do that practically at the very same time. If you start sending the criterion to Google Analytics 4 as well as just register it as a customized dimension, claim, one week later on, your records will be missing out on that one week of information (due to the fact that the registration of a customized dimension is not retroactive).


Every single time a site visitor clicks a menu thing, I will send out an occasion as well as 2 additional criteria (that I will certainly later on register as custom measurements), menu_item_url, as well as menu_item_name.: Food selection link click you could check here tracking trigger problems vary on a lot of sites (as a result of various click classes, IDs, etc). Try to do your ideal to apply this instance.


Go to Google Tag Supervisor > Triggers > New > Just Hyperlinks. By developing this trigger, we will certainly allow the link-tracking functionality in Google Tag Manager.


Then most likely to your site as well as click any one of the menu web links. In fact, click a minimum of 2 of visit their website them. Go back to the sneak peek mode, as well as you should start seeing Link Click events in the sneak peek setting. Click the very first Web link, Click occasion and also most likely to the Variables tab of the sneak peek setting.